Friday, 26 October 2012

Conferences - What would you do?


What would you like to see happen in the conferences you go to? 

What would make them more engaging for
you?

YOURgb would like the song BOM BOM to be the 'opener' music for a Financial Client's end of year Conference. 

To hear what we have in mind, please press play on the vid to listen to the song whilst reading the below...



At this conference we'd like the auditorium to be filled with the Financial Company's delegates, who would be in their seats, in smart workwear, ready and prepared for a lengthy, fact filled and awfully intelligent conference. Their heads would be flitting between thoughts of 'doomsday' newspaper headlines, needing more coffee, company redundancies, wondering what the buffet will offer, economic climate statistics and, with one eye on their Apple iPhone app debating their shares in BlackBerry, they'd be wondering just what sort of tone this conference was going to take.  

They would then be suddenly submerged into darkness and then BOM BOM would start to play out, loud. Light would rove around the audience and then rest on several people, who had been previously unnoticed due to their quiet behaviour and workwear clothing. Once the lights are on them they would each react shocked and worried, mouthing "why is this light on me", and then, together on cue, they would stand and reveal their trumpets! The revealed brass band would suddenly stand and play along to BOM BOM amongst the audience (think Love Actually wedding scene).

We'd then like two massive drum kits and two players (1 male, 1 female) to be revealed one by one, playing live and lowered from the ceiling, they would have a 'drum off' to the BOM BOM song, a battle - they'd do solos and then admit, through gesture, that they are both as good as each other and play expertly in unison for the rest of the song. Highly metaphorical and current. ;)

We'd like to choreograph a simple, yet catchy, dance for the CEO. After the 'drum off' we'd get the CEO to perform the dance solo, just them, anonymous in a Morphsuit (link - www.morphsuits.co.uk), alone on the blacked out stage with a white follow spot highlighting their every move & shake of the dance. Then, we'd do a big reveal/unzipping of the morph to unveil the CEO, cue rapturous applause. And then we'd mix it up a bit. 

There would then be a be-spoke lazer lighting show where other dancers in Morphsuits would join in and do the dance too. Then professional dancers & acrobats in 'workwear' would stand from the audience and join in with them to elaborate the dance and unzip the other 'morphs' to reveal the CEO's core management team, on stage, expertly throwing those choreographed shapes. The audience goes wild.

The CEO & team would then begin to take a more 'sideline' role in the production, then subtly exit the stage to change and prepare for their 'serious' part in the conference which would naturally follow the 'opener' - the content, the speaking, key messages etc. After their exit the professional performers, still in workwear costume, would WOW the audience with unique twists on aerial performance, gymnastics, breakdancing and live music. The grand finale would be a lone morphsuited person (in the same colour of suit as the CEO was wearing) doing flips and spins and acrobatics and then, with a little bit of lighting trickery and clever staging, the person would be revealed - to be a very straight faced, slightly out of breath & utterly unimpressed Jack Dee or Jo Brand - the Conference compere.

(My true wish from a client is to be asked to get (link -) www.michaelmcintyre.co.uk to compere an event - but if truth be told - this is quite simply because I think I love him, not because it would be best for the client and/or theme or budget of their event...!!) 

We'd also have that very simple, yet catchy, dance performed by our clients' key customers prior to the event, and filmed, and we would play the VTs on a humungous screen and repeater screens during the opener and in time with the CEO and performers. These VTs would include animated quotes - in comic book style, saying why that key customer works with that Financial Company, why they like them, why they stick with them.

We'd also like to secretly film the reactions of a collection of pre-chosen delegates in the audience that have been noted as 'high performers' within the Financial Company. We'd locate & subtly record them during the opener (think secret cinema audience filming) and do live editing on-site to prepare the clips for VT use during the conference. We'd use their recorded reactions to individually introduce them for their award.

We'd encourage the awards to be sporadically laced throughout the conference to keep the delegates on their toes and engaged. We'd let those VTs play on the humungous screen for a few seconds before introducing the award winners... allowing the delegates time to recognise themselves before they were told they had won. We'd also do a live camera relay of their 'reaction to their reaction' and play that out to the room on the additional repeater screens. The winner's reactions (reaction to the opener & reaction to their reaction to the opener...) would both be played along to the BOM BOM music and again animated with comic book style quotes. These quotes would be from their own direct clients - saying why that individual award winner is so good to work with and why they get results.

After each individual award winner VT the delegate would then be invited onto the stage by Jo Brand or Jack Dee to collect their award from the CEO and take a wee bow.

We'd like the Conference message to be '' We've still got it. ''

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